Natalie is an experienced senior B2B technology marketer with over 20 years’ experience in marketing, martech strategy, planning, communications, brand messaging and positioning and customer relationship marketing, delivering results.

She has led, mentored and coached marketing teams in mid-market to upper mid-market technology organisations, and managed and leveraged relationships with channel partners and external agencies.

Introducing fresh and innovative approaches to increase brand authority, new business and client loyalty. Natalie has designed and implemented robust business acquisition strategies, frameworks and processes for marketers and sales, resulting in the implementation of holistic lead generation processes.

“I’m an energetic and committed marketer and leader who has inspired and developed teams to deliver good commercial results and Return on Investment (ROI).

I am truly passionate about marketing, and it being recognised as a strategic growth function and an inherent part of the office of revenue operations, this has led to the recent launch of Nova8. I look forward to supporting more businesses reach their growth objectives, educating them along the way to the importance of good sales and marketing alignment, and mentoring and coaching marketing talent.”